The Rise of New Powers

A rising leader in the Consumer Electronics Industry is John Herrington. This past August Herrington was named the president of Sharp Electronics Marketing Company of America (SEMCA). He stated that he looked, “forward to joining the Sharp team to help further the growth of Sharp’s brand and market share in the U.S.” as, “around the world the Sharp brand stands for quality, value and innovation…”. Herrington joins Sharp after spending nearly eight years with LG Electronics, leaving as president of U.S. sales of the company.

In recent LG Electronics news, the company has announced their release of their new powerful next-generation mobile device for later this year. The Optimus smartphone exemplifies how the, “next-generation smartphones and tablets will run multiple operating systems and powerful cloud applications like high-definition gaming thanks to the growing use of virtualization on mobile devices”, and is, “one example of more powerful mobile gadgets that could take advantage of virtualization”.

The development of virtualization would allow mobile devices to gain more processing power enabling, “users to load and run multiple operating systems and take advantage of powerful cloud computing applications on their mobile devices”. The faster processors would allow applications to run faster as well as consolidated without wasting resources. According to Steve Sunbur, CEO and founder of Open Kernel Labs, “virtualization could also result in cheaper smartphones with longer battery life”.

The current problem with such devices is that, “many applications are written in code that may not be compatible with a mobile device's operating system”. It is this reason that, “a virtualized environment needs to be established”. But looking forward, “observers said that virtualization technology could change the way handheld devices are used in three to five years”. As Les Forth, field applications engineer at Freescale Semiconductor said, “…we ultimately will be handling handheld computers with the [capability] of today's PCs”.

Virtualization is just one example of the innovativeness of consumer electronic products. New concepts for technology are constantly being introduced to the market, offering various job opportunities from researchers to manufacturers to corporate bigwigs. As a consumer, I appreciate the range of products available as well as the opportunities these products allow for. The development of virtualization makes me think of the endless possibilities of consumer electronics and how technological things will become in the future.

http://www.twice.com/article/455978-Herrington_Named_Sharp_President.php

http://www.networkworld.com/news/2010/092910-virtualization-to-supercharge-new-tablets.html?page=1

3D Movie Projectors on the Rise

3D has without a doubt become the new trend. 3D movies, 3D computers, 3D TV. It was only a matter of time before there were 3D projectors too. Sony, JVC and Acer have taken charge in the production of the home projectors to offer cinema-like viewing in ones own home. The projectors, topping out at around $10,000, are still too expensive to own for some people. However, as time goes on the price will drop. There are already cheaper options such as one by Acer for only $699.

If people are granted the same opportunities at home that a movie theater offers, the need to go out to the theater declines. The packages available by Sony, JVC, and Acer include 3D glasses and a built in 3D transmitter.

I foresee 3D becoming even more popular on the horizon. Projectors may take home cinema to the next level with surround sound and 3D completing the audio and video combination needed for optimum audience captivation. High definition and 3 dimensions of video will possibly become a staple in the future and a new standard. 2D video may become outdated and obsolete if the demand for 3D continues to rise.

http://www.independent.co.uk/life-style/gadgets-and-tech/consumer-electronics-manufacturers-projecting-3d-movies-in-your-home-2091952.html

Now, An Easy Swipe and...Your Paid.

Why cant everyone accept credit cards? Jack Dorsey, who also founded Twitter, tackles the question by introducing the World, to the Square. Jack Dorsey who is also the CEO of Square Inc. introduces a new electronic payment service that allows users to accept credit cards through their mobile phones.

This ground-breaking service will allow for everyone not just companies to use credit cards.

Surprisingly, in comparison to the ordinary expenses that come with being a card merchant, the Square is actually a cheaper offer. To become a credit card merchant, one must buy, a couple hundred dollar card-reading device as well as comply with a $15-$25 charge. These merchants must also obtain a minimum of $25 in transaction fees. The Square only asks for a 2.75% of the transactions made, plus 15 cents. This fee, is still less then what actual merchants pay, which range from 3 - 4% percent of the transaction (pending on the credit card) plus thirty cents.

The Square Software comes with a "Square plug" (equivalent to the several hundred dollar card reading device) free of charge! The reader attaches to the headphone jack of the iphone, jpad, itouch, or android (available for laptops soon) and has a slot on the top, so users may swipe their card. For now, the software allows users to receive up to $1000 of their transactions in their bank accounts. Transactions made after the $1000 limit will be reviewed to prevent fraud and theft. However, if a user discloses more information about their "business" he or she can immediately raise their max amount.

The SquareUp software, is a groundbreaking innovation that i hope to see more development of. It has the potential to help many hurting small businesses, as well as help develop and build new ones.

http://www.nytimes.com/2010/09/30/technology/personaltech/30pogue.html?pagewanted=1&ref=technology

HP Competes With Apple

Hewlett-Packard has confirmed that their eStation printer will be available in stores early next year. This printer, at a price of $399, comes with a special feature--a removable tablet. This tablet, which is essentially free (with the purchase of the printer), will be competing with Apple's recent product the iPad.

This detachable tablet comes with many features including printer control (even when the tablet is not attached to the printer), the internet, music, weather application, Facebook, Yahoo!, Email, eBook (through Barnes and Noble), and more. One can even fax information without the usage of a phone. Also, when the tablet is attached to the printer, it acts as a digital frame. However, one con is that the tablet doesn't allow for one to get third party applications.

HP has even entered the green economy by making this product an ENERGY STAR qualified product. The product can save consumers money and energy through it's small usage of energy. It also allows automatic two-sided printing to save up paper.

The tablet market is booming and is predicted to grow immensely in coming years. Although Apple is a leader in this industry with their iPad, other companies, such as Dell, HP, and Samsung are also competing hard for this product. It will be very interesting to see who will become the leader in this market. Will Apple continue to take the lead or will HP's cheaper product (WITH a printer) take over?


http://www.businessweek.com/magazine/content/10_40/b4197040487856.htm

"Blind and Deaf Friendly" Technology

              On Tuesday, congress passed a bill that will attempt to bridge the gap between people with disabilities to new technology. Previous laws dealing with people with disabilities mandated improvements such as ramps to buildings, but with the continual advancements in technology, “today individuals with disabilities need online ramps to the Internet,” said Rep. Edward Markey of Massachusetts. This bill, The 21^st Communications and Video Accessibility Act, “covers things like captions on Internet video, Internet phone services that work with hearing aids, television menus that can be seen by people with vision loss and even touch screens that the blind can use” (Valentino-DeVries).

                Many companies have yet to comment on the new regulations, most likely because they are unaware of how they will meet these needs. However, Apple has begun their research to improving their products for the handicapped. Already, they have been developing a system in which users can move their finger on the screen and hear which icon they are touching, and then click appropriately. Also, after a while, users will begin to know where some of the apps are on the phone.

                This Legislation will prove which companies are willing to present their products in the best way for a large and diverse customer base. There have been arguments already about this regulation because companies feel that since there is a low demand for “blind or deaf friendly” phones, it will cut into their companies profits. Surely the companies that emerge and do their best to help this issue will receive positive customer feedback, and will benefit from it.

http://blogs.wsj.com/digits/2010/09/29/new-rules-to-make-technology-more-accessible-for-blind-deaf/?KEYWORDS=consumer+electronics

Smartphones Newest Ability

Currently there are two Holiday Inn’s that are using smartphones, specifically the iPhone, Android, and Blackberry, to replace keycards for their hotel rooms. The new system allows guests to make reservations online, then sends out a text message to the phone the day the guests reserved the room. In the text message is the guest’s room number and link to unlock the room door. With this method guests who are in a rush may simply check in and check out in a hurry. The two hotels will be testing the system from now through December.

Although the first concept of a “smartphone” was laid out by IBM, with the introduction of Simon in 1992; the first phone, labeled a “smartphone” was the GS88 by Ericsson in 1997. In ’97 the smart phone contained a calendar, address book, world clock, calculator, note pad and e-mail; items that are considered a standard in today’s market. However, the standard of smart phones shifted when the world was introduced to devices such as the iphone in ’07 or the android in ’08. Now, smartphones are expanding in so many ways, that its taking the roles of countless products.

Smartphones are becoming limitless in possibilities, in particular because of the phones ability to download and use applications. The more apps that are made, the more faces the smartphone can put on.

http://www.nytimes.com/external/readwriteweb/2010/09/22/22readwriteweb-smartphones-begin-to-replace-hotel-keycards-4204.html?ref=technology

Asus Brings Life to Netbooks

Asus was the first company to mass produce netbooks. Their first netbook was the ASUS Eee PC. Netbooks, as everyone already knows, are a simpler version of laptops. They are ideal for surfing the web. Their storage space is smaller, along with the actual size of the netbook. They also tend to be much lighter than laptops and a lot cheaper too.

These products are great for educational purposes. They can easily be taken to class since they are so light. Netbooks also work great for children. They're cheaper, so if the child breaks it, there wouldn't be as much damage. Also, since it is smaller it is more fit for children. For this reason, Disney has invested in creating their own netbooks.

Through Asus' mass production of netbooks, other companies began to produce netbooks too. Acer is another company that caught the trend early and became a major producer of netbook too. Many people began to purchase netbooks when they first came out because as useful as laptops are, they are heavy to carry around. Netbooks were a good alternative to laptops. Also, although smartphones are widely bought now, netbooks are still favorable because smartphone keyboards and screens are too tiny.

Companies are adding more features to their netbooks such as mobile broadbands, more usb ports, etc. This will keep consumers buying netbooks.

http://liliputing.com/2010/09/amd-launches-the-eee-pc-1015pem-dual-core-netbook-in-the-us.html
http://www.mb.com.ph/articles/278343/tiny-computing-giants-or-three-reasons-going-ipadless

Emerging in the Industry, 3PAR

The Evolution of Enterprise Storage

Within the past five years, various companies have emerged in the Consumer Electronics Industry. 3PAR is of one of these companies. As stated on their website, the company “…is the leading global provider of utility storage, a category of highly virtualized and dynamically tiered storage arrays built for public and private cloud computing”. The unique nature of 3PAR products has allowed the company to be such an emerging force.

In a time when technology and economically sound products are valued so greatly, 3PAR has prospered. With a clear focus and strong leadership, the company is geared in the right direction. The company knows that, “3PAR Utility Storage is the only platform available today that reduces power consumption, promotes environmental responsibility, and cuts Total Cost of Ownership for storage by 50% while giving you the agility to rapidly meet unpredictable business demands”. By emphasizing all the right points, to all the right people, such as IT personnel and businesses, 3PAR has beat out any competition to be a top player.

http://www.3par.com/index.html

HTC Corp. Emergence

       HTC Corporation, formerly High Tech Computer Corporation, had very little influence on the consumer electronics industry until just a few years ago. HTC began their operations with the majority of their production on Windows Mobile Devices. Then in 2009, HTC Corporation switched the focus of their company to devices based on the Android operating systems. Until this major, influential change in production, HTC was merely white noise.

     As a result of the HTC Android operating system, phones such as the HTC Droid Incredible have been able to put pressure on the Apple iPhone. Since Verizon does not offer the iPhone to its customers, the Droid incredible offers them a smart-phone with nearly all the same gadgets (touch screen, email, 3G internet, “Apps.”, etc.). By tapping into the cell phone market, HTC stock has sky rocketed in the past year. Also, phones operating on the Android system have been cutting into profits of other cell phone companies such as Samsung and Nokia. It is unusual for a company to appear in a new market so quickly, but HTC has clearly done it. Before the switch to the Android operating system, HTC Corporation was nowhere near the top of the smart-phone sales. However, a complete change in production has enabled them to emerge to the top of the Consumer Electronics Industry.


http://www.techspot.com/news/37259-htc-shifts-focus-away-from-windows-mobile-to-android.html

http://www.nydailynews.com/topics/HTC+Corporation

http://www.onlykent.com/20100516/htc-droid-incredible-vs-iphone4ghd-a-competitive-alternative/

The Emergence of Blu-ray Discs

The emergence of Blu-ray DVD's in 2006 has led to a significant transformation in the entertainment aspect of consumer electronics. According to the article"Sony Unveils Blu-ray Disc & World's First Compatible PC" in Marketnews on May 18th, 2006 Sony was the first to release the Disc. However Blu-ray was actually formed by an association known as the Blu-ray Disc Association, or BDA. It was therefore a collection of companies who developed the disc rather than one specific one. The BDA explains that it was founded by nine successful consumer electronic companies: Sony, Panasonic, Pioneer, Philips, Thomson, LG (Lucky GoldStar) Electronics,Hitachi, Sharp, and Samsung.

When the first one was made available by Sony, it boasted 1080p high-definition media and 25GB of data per side of the disc, a drastic upgrade from the standard DVD. There was also limited players that supported Blu-ray for customers to use. Sony released a notebook capable of playing the discs along with them.

The introduction of Blu-rays five years ago led to a response by other companies to produce them as well, and a huge increase in the number of Blu-ray DVD players and HD TV's optimized for Blu-ray. Hence the discs spurred innovation in the consumer electronics industry, causing a chain reaction of companies looking to offer the clearest picture possible. Once the bar was raised, it was difficult for producers to provide anything less than that of the competition. People who walked into Best Buys or Circuit Citys saw the crystal clear pictures on the displays and wanted the superior, more enjoyable form of watching movies and TV.

Today, Blu-ray Discs are becoming even more popular and high-definition has become a new standard and necessity for consumers. Innovation in the consumer electronics industry has no looks of slowing down as 3D TV's are making their presence known as well as even higher definition combinations between cable boxes and DVD players and TVs and HDMI cables.

http://www.marketnews.ca/content/index/page?pid=1826

Wireless Printing for iProducts

Apple announced today their plan for AirPrint, a program that will be used for wireless printing for the iPad, iPhone, and iPod touch devices. This new program will be able to “automatically find printers on local networks and can print text, photos and graphics to them wirelessly over Wi-Fi without the need to install drivers or download software”.

As if today, a beta version of the AirPrint program was released to members of Apple’s iOS developer program. Apple intends on having the AirPrint available for retail this upcoming fall and the holiday shopping season.

This product exemplifies Apple’s efforts to offer efficient and quality products to its customers. The company focuses on the ease of its products and values its customer’s time.

I believe AirPrint is another great Apple product! Having a wireless printer is a huge convenience and having the capability to print from devices such as the iPad, iPhone and iPod adds to the magnitude of this product. It is surprising that a printer of this kind has not been introduced to the market already. The fact that AirPrint is both Mac and PC compatible and “supports a wide range of printers from entry level inkjets to office laser printers” will make this product highly successful. The future of Apple looks even brighter with the addition of AirPrint.

http://onespot.wsj.com/gadgets/2010/09/15/a/696743788-apple-8217-s-airprint-wireless-printing-for/

What Does the Future Hold for GOME?

Founder of GOME, a very large electrical appliance company in Hong Kong and China, was put into jail on Monday. Huang Guangyu has found guilty of bribery and insider trading. He was caught trading inside information with shares of Shenzhen-listed Beijing Centergate Technologies Co. He also was caught buying 106 million dollars of Hong Kong money. Other people, including his wife and business partner, were also found guilty. This will largely affect the company itself.

Although the founder has caused harm to the company and society, the company itself has provided a lot of social services. In the year 2010, GOME donated 250 tons of rice to Yunnan Province and they also donated RMB 6 million to victims who suffered the YuShu earthquake. Other social services GOME provided include job training school for the disabled, fund raisers, providing travel expenses to underprivileged university students, and more.

Like many other consumer electronic companies, GOME is dedicated to providing the best service to their customers. Their mission statement begins with a mission to "best serve our [their] customers". They want their customers to be able to shop comfortably by providing them with competitive prices, convenient locations, good customer service, and more. A company in the United States similar to GOME, Best Buy, has a much shorter and simpler mission statement. They want to provide the unmet needs of the customers through their employees. Although slightly different on their approach, both companies ultimately put their customers needs first.


http://online.wsj.com/article/SB10001424052748704340504575447202412199416.html
http://online.wsj.com/article/SB10001424052748704323704575461224081533924.html

Massive Toshiba laptop recall

     Last week Toshiba posted a recall of 41,000 Satellite T130 laptops on its production support forum last week. This recall, ordered by the US Consumer Product Safety Commission, was issued because of "overheating and deforming the plastic casing area around the AC adaptor plug." Although this problem only resulted in 2 reports of "minor burn injuries," the CPSC found it dangerous enough to recall this item. Back in 2007, Toshiba found itself in a similar fired hazard issue, that time with batteries. Like this problem, the acted ethically and recalled the defective items.

     Toshiba has committed a large number of resources to disasters such as the earthquake in Haiti. Relief efforts like this, along with the stateside ExploraVision programs and benefits for non-profit groups shows that Toshiba is not solely worried about their bottom line, instead they keep their corporate social responsibility in mind.

     Many companies in the consumer electronic industry have strong, ethical morals when dealing with their customers. Toshiba has “redefined the word ‘profit’ to embrace the long-term livelihood of people, and the health of our planet too. Also, the four major values on which the company lives by are philosophy & commitment, community, sustainability, and reuse & recycle. All of these ideas show that this company shows that the customers, and the planet, are top priority. Other competitors such as Dell also say that they want to deliver “the best customer experience in the markets we serve.” This mission statement directly states their commitment to the satisfaction of the customer.


http://online.wsj.com/article/SB10001424052748704206804575467661025680700.html?KEYWORDS=recall

Apple Knew of iPhone Issue

In an article from the Wall Street Journal on July 16th, 2010 it was revealed that Apple had prior knowledge to the problems that the iPhone 4 has with antenna reception. The dilemma was that, as many people know, the metal band around the outside of the iPhone doubled as the antenna. This seemed like an ingenious idea until customers realized that whenever your hand covered the lower left corner while talking on the phone, the reception was gone and the call was lost. Public discontent stemmed from not only the trouble with the antenna, but with the fact that Apple so rarely falters from flawless designs and cutting edge success.

The original PR move by Apple was for Steve Jobs to insist merely on holding the phone a different way or buying a case for it. This did not satisfy consumers who feel they should be free to hold the phone however they want and still have it work. Eventually it leaked that Apple knew about the design problem from the beginning and still went through with releasing the iPhone 4 anyway. This increased public outrage because any possibility for ignorance on Apple's part and it being an unknown and accidental problem disappeared.

This is an ethical issue because Apple violated its fiduciary responsibility to its consumers who trust that the product they are buying is backed by Apples reputation of quality products. The company itself responded poorly, refusing to recall the iPhone and waiting until the next generation iPhone to fix the problem. Consumers responded by expressing their discontent and anger at the usually upfront and trustworthy company.

One company in consumer electronics that shows corporate social responsibility is LG Electronics. They have been known to renovate universities including the University of Lagos in Nigeria. LG has built facilities in order to uplift communities around the world and continues to set the bar for corporate social responsibility.

The main part of Apple's mission statement is that it "continues to lead the industry in innovation." This shows that Apple is mainly dedicated to producing newer, better products and outdoing itself and other consumer electronic companies. Hewlett Packard has a slightly different mission statement and values. It stresses customer loyalty, commitment to employees, and results through teamwork. It appears that HP is slightly more concerned with customer satisfaction than Apple or at least according to the mission statement. All consumer electronics companies are interested in pursuing the latest, fastest, easiest technology but some take customers to heart more than others.

http://online.wsj.com/article/SB10001424052748704682604575369311876558240.html

Coming Soon To A Car Near You!

OnStar is expected to match their rival, the Ford's Sync music and information service, with new upgrades which includes updating Facebook status', and even apps such as Trapstar, which helps detect police in your area. General Motors, the producers of OnStar, say that the will be "free services hooking into Facebook with a OnStar subscription; the current subscription provides accident alerts, directions, vehicle diagnostics, and roadside assistance. This new upgrade, will use a voice-to-text feature to not only, update their Facebook status' but also listen to their most recent "newsfeeds".

This innovative upgrade is only the first step towards a grand realm of possibilities. Some speculate that OnStar may start to offer entertainment and information services directly to user's smartphones. OnStar currently have applications that monitor gas and control the vehicle's locks and horns. At the moment there are more than thirty vehicles with the OnStar option.

Living in an age of technology, i believe innovation takes on a different face. It is not about creating something new, but about connecting what is already there. And OnStar is doing exactly that. OnStar has now comfortably brought your social life, into your car.

Apple takes a big shot at Motorola

    Apple is expected to released a new iPhone for Verizon is early 2011. Currently the iPhone is only available for at&t, which has been a major dissapointment for customers from all other cell phone carriers. The Motorola Android-based handset line has been a big hit with Verizon, however, with the introduction of the iPhone to the Verizon company, sales for the Android will surely plummet. Due to this almost certain decrease in sales, Motorola is planning to then ship a large number of the Android product overseas, including China, where interested has seemed to be growing.
    I believe that the introduction of the iPhone to Verizon will surely take off, and surpass any sort of estimation of sales. Not only will Apple benefit by selling more units, Verizon will surely excell when the implement the iPhone into there services. Many customers from other major cell phone services (T-Mobile and Sprint) will surely look to change plans to get there hands on the new iPhone. This deal between Verizon and Apple is a win-win situation in which both companies will flourish.



http://www.eetimes.com/electronics-news/4207447/Apple-to-take-bite-out-of-Moto-semiconductor

Advancing From Touch Screen Phones to Touch-Free

eyeSight Mobile Technologies has come up with a new technology which allows consumers to control their cell phones without touching the screen. Currently this technology is only available on a Nokia 5800. With this new application, people are able to make hand gestures in front of their phone camera, causing the music to play/stop, skip, etc.
This new development, called Hand Gesture, is going to make eyeSight Mobile Technologies a very important player in this part of the industry. They are currently working out a license with mobile companies in order to have this application available to the new smartphones.
Applications like this will surely change future electronics. It's currently only available for phones, but soon after it will most likely be available for MP3s, laptops, TVs, etc. This will most likely make devices such as remotes, mouse, and more useless, helping companies to spend less money on these products and more on the actual electronic itself.

Google To Launch New TV Platform Globally In 2011

Google has announced that it will be releasing a new Google TV platform next year. It will have a search bar at the top of the television screen to search the internet while watching TV. The platform plans were unveiled in Berlin and hinted at voice recognition software to change channels. This will be a drastic change in the way televisions and consumer electronics operate.

I believe that Google's new TV will spark a new generation of electronics that incorporate a hybrid of the internet and televisions. People can now use the internet and search TV listings via the internet instead of standard guides on the television, as well as anything else they wish to find. Google is taking a big step along with Apple to produce TV systems as companies that do not specialize in televisions at all. This could lead to success by introducing fresh ideas, but it could also flop due to their lack of experience and expertise. It will depend on customer satisfaction to know whether or not Google has a chance at getting its foot in the door of tangible electronics other than its renowned search engine.

http://online.wsj.com/article/BT-CO-20100907-708583.html

Google Speeds Up!

To keep up with changing times and increasing competition, Google has adapted their search process as well as viewed results. Just recently Google added a new feature to speed searches. This most recent change was to address an issues expressed by users, as well as an effort to remain one of the top players in the industry. The new feature has appeared on searches in the US as well as six European countries this week, and will grow world-wide in the coming months. With the new search feature, the search box attempts to complete the word or phrase as it is being typed. As letters are entered into the search box, possible matches appear. An estimation of how much time this feature will cutdown from search times two to five seconds from the average search time of 25 seconds, adding up to 350 million hours a year.

It is thought that greater speed in the search process will affect ads displayed on Google. One claim suggests that with the new search feature, particular ads would have a tendency to appear more than another. Since ad costs are based off of clicks on an advertisement, the new search method could alter the results and therefore decrease the chance for a particular ad to be displayed. According to Google, ads will not be affected by the greater speed of searches. This addresses the argument that Google "plays favorites with its results", and in fact they do not.

Much attention is given to the fact that Google is trying to prevail over another rising search engine, Bing. It is believed that some of the Google enhancements are a result of competition, and desire to be the go-to search engine. As competition arises, products are often improved which offers the public access to better goods and services as exemplified by Google.

The F.F.C. & Their Attempts To Regulate the Internet

Reacting to the world’s “relatively” new craze, the Internet, the Federal Communications Commission (F.C.C.) seeks more regulation over the wireless, Internet world. The F.C.C. has been trying to ensure that the Internet becomes an all-access practice also termed net neutrality.

Large, and dominant companies who utilize the wireless Internet, such as Google and Verizon, have been urging the F.C.C. to obtain control over wireless regulation as well as ensure the open-access practice, net neutrality. These large companies, who utilize the Internet as part of their products, are dominant in the Consumer Electronics market. In essence, any company who uses the Internet will become significantly affected by the F.C.C.’s new regulations.

However, before the F.C.C. can fully devote their attention to the wireless world, they need new legislation from Congress stating the full extent of the Commission’s authority. The F.C.C. has already tried to gain authority over the matter before it was struck down before court this past April. Nevertheless, if the F.C.C. does obtain the ability to regulate the Internet, companies will need to mold to make the most of the new realm, net neutrality.

The Latest American Shopping List

Rather than the typical household shopping list, American have changed the list of products they are shopping for. Electronic toys such as TVs, computers, as well as video and phone equipment have become some of the most sought after products. This poses a threat to the retail and consumer product industries, as sales are shifting away from these once popular industries.

The arising spending pattern of American consumers indicates their desire for the latest technology. Not only do consumers want the best product at the time, they are also willing to purchase new products once they are released. This benefits Americans as they are able to use technology to the fullest, promoting efficiency. In addition, this promotes competition among producers which results to improved devices and products, so that the company can offer the best in the market.

In an effort to survive these tough times, retailers have initiated various ways in which they will not make it to the bottom of the American shopping list. Incentives and promotions such as offering technological devices to shoppers is one way those left behind are addressing the problem. Together, retail and electronics offer a hope, so that the economy has the opportunity to turn around. This is key as the industry is then able to grow and expand even more than it already has. Through these innovative methods, companies attempt to build consumer confidence. Ensuring consumer confidence is essential as it offers an even brighter future to the electronic industry.

Burning DVDs Has Become Much Easier Than Before Thanks to EZ Writer II

Apricorn created a new device that allows consumers to burn DVDs and CDs at a much quicker rate than before. This device is less than one pound and it only needs one USB cable to operate. The EZ Writer allows consumers to record more than eight GB of data per DVD. This enables people to record high quality videos and more, which is perfect for our current generation where high quality videos can easily be recorded through small digital cameras.

The EZ Writer II is important to the consumer electronic industry because it is more appealing to consumers. This will increase the gross income of Apricorn. As other companies notice Apricorn's increase in income, there will be more competition within the industry, which will in turn create more hi-tech devices.

Navigation System with "Human" Guidance

     NAVTEQ launched a new product, the NAVTEQ Natural Guidance, that will change the way navigation systems and their users interact. Users often complain about the difficulty they experience when trying to understand where navigation systems are attempting to tell them when to turn. This new product gives the user directions the way humans provide it each other, with reference cues such as buildings or landmarks. In addition, the NAVTEQ Natural Guidance changes with each season, such as trees and buches in the spring, to give the user even more precise directions.
    This new, practical way of navigation will surely propel NAVTEQ to the top of the navigation industry. User friendly products such as this one will enable NAVTEQ to surpass other competitors such as GARMIN or TOM TOM. The NAVTEQ Natural Guidance is definitely the start of a new trend in the world of navigation.

HP Reveals 3D Laptop

HP has released a new 3D laptop named the Envy 17. It has a 1080p high definition display and comes with a pair of 3D glasses. It also has an advanced sound system developed by HP and Beats by Dr. Dre. The laptop will be introduced near the holidays and pricing has not yet been announced. The article by Antone Gonsalves of InformationWeek describes the specs associated with the cutting edge laptop computer.

The 3D is meant for entertainment and boasts a Blu-ray DVD player designed for the optimal movie-watching experience. The laptop can also run in 2D for all of the situations in which 3D is not appropriate or necessary. This new technology is a huge advance and could be the starting point of a wave of new 3D devices. There are already 3D TVs available and now it is possible to have 3D while on your laptop.

The Envy 17 will impact the world of consumer electronics by raising the bar. I think that this laptop will start a trend of more 3D technology and continue the objective of having the most cutting edge profitable electronics money can buy.