When the first one was made available by Sony, it boasted 1080p high-definition media and 25GB of data per side of the disc, a drastic upgrade from the standard DVD. There was also limited players that supported Blu-ray for customers to use. Sony released a notebook capable of playing the discs along with them.
The introduction of Blu-rays five years ago led to a response by other companies to produce them as well, and a huge increase in the number of Blu-ray DVD players and HD TV's optimized for Blu-ray. Hence the discs spurred innovation in the consumer electronics industry, causing a chain reaction of companies looking to offer the clearest picture possible. Once the bar was raised, it was difficult for producers to provide anything less than that of the competition. People who walked into Best Buys or Circuit Citys saw the crystal clear pictures on the displays and wanted the superior, more enjoyable form of watching movies and TV.
Today, Blu-ray Discs are becoming even more popular and high-definition has become a new standard and necessity for consumers. Innovation in the consumer electronics industry has no looks of slowing down as 3D TV's are making their presence known as well as even higher definition combinations between cable boxes and DVD players and TVs and HDMI cables.
http://www.marketnews.ca/content/index/page?pid=1826
I also agree that Blu-ray has had an immense impact on the Consumer Electronics Industry. The unbelievably clear movies seem to be selling themselves, and flying off of the shelves. As you noted, other companies have benefited from this emergence, and in my opinion, Sony has done just that. When they created the PS3, they must have known of the great appeal of the Blu-ray, because they made it will a Blu-ray player inside. Many families began to buy PS3’s over Xbox’s because of this added perk. Many companies have seen to benefit from this change over to Blu-rays, and DVD companies have still managed to hang on.
ReplyDeleteThis article is really interesting because I just learned about "coopetition" from the finance lab. This really shows the concept of "coopetition" because nine very large companies worked together to create the Blu-ray. I don't know much about Blu-rays, but it'd be really interesting how they switched up the Blu-rays from the original model.
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