NAVTEQ launched a new product, the NAVTEQ Natural Guidance, that will change the way navigation systems and their users interact. Users often complain about the difficulty they experience when trying to understand where navigation systems are attempting to tell them when to turn. This new product gives the user directions the way humans provide it each other, with reference cues such as buildings or landmarks. In addition, the NAVTEQ Natural Guidance changes with each season, such as trees and buches in the spring, to give the user even more precise directions.
This new, practical way of navigation will surely propel NAVTEQ to the top of the navigation industry. User friendly products such as this one will enable NAVTEQ to surpass other competitors such as GARMIN or TOM TOM. The NAVTEQ Natural Guidance is definitely the start of a new trend in the world of navigation.
This is an interesting new innovation when it comes to navigation systems. Many Americans already have Tom Toms or Garmins in their cars. Do you think that this new "human guidance" system will become popular or do you believe that consumers will continue to purchase the more traditional navigation systems which they are already used to?
ReplyDelete--Chris Brown
Although many americans do already have Tom Tom and Garmins, a large number of these users are unhappy with the lack of practical directions that the "human guidance" can provide. I believe that the great reviews that the "human guidance" will recieve, along with the frustration with competitors products, will draw consumers towards this new way of navigation. Many people will be willing to spend the money if this product truely does offer everything it says it will.
ReplyDeleteThis new navigation system will most likely be popular within a certain demographic. There are certain people who are bad with streets, in which case this navigation system will be very useful. I also think that in cities such as Washington D.C. this navigation will be helpful since the streets tend to be more confusing than suburban areas. It would make circles a lot easier to pass through because the exits for circles are a lot more confusing than regular streets. However, I feel that people won't go out to purchase a NAVTEQ navigator if they already have a Tom Tom or Garmin.
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